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Anul Alegerilor
client: Tazz
2024 was an important year for Romanians: they had to elect the new president.
But it was also a tough one, as the options were not that promising. The two main candidates, a male and a female candidate, were criticised for corruption and lack of expertise.
Nevertheless, Tazz wanted to remind Romanians that the possibility to choose, no matter the options, is still a gift. It's when it also launched the "Group Order" option, in which every member of a group could pick his own order and pay for it, instead of choosing a single person to hold the responsibility. Just like democracy :)
The TV ad featured a line that became viral, as people gave it a double meaning: "Ăsta-i anul în care fiecare român trebuie să aleagă pentru el. Vrei porc, alegi porc! Vrei vită, alegi vită!" ("This year, every Romanian chooses for himself. You want (a) pig, you choose (a) pig. You want (a) cow, you choose (a) cow.").
The TV ad was part of a 360 campaign featuring multiple executions in TV, outdoor, digital, social media, radio and more.
The campaign was created with Jam Session Agency. Credits: Vali Suciu, Alina Nechita, Luca Costea, Ștefania Cucu, Emi Chițu, Alexandra Bolocan, Petronela Burlanescu, Rares Chițu.
I'm Raluca Eftimie and I'd love to write for you.
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