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Order a Goal

client: Tazz

30 years after our most iconic performance at an international football championship, Romania witnessed a revival of hope for our National Team. 30 years after the Gold Generation made people take the streets, the Soul Generation made people rediscover their love and hope for football, at Euro 2024.

Tazz, a delivery app focused on understanding and delivering Romanians’ cravings, knew what Romanians craved the most during the games: VICTORY!

So we created a unique in-app experience where users could „order” what they passionately craved: a goal for Romania.

In the Tazz app we created a virtual shop with 3 products. They weren’t physical products, but they were 100% real! They were the symbol of a goal. Users were invited to order them for free and hope they’ll gonna see them on the field. Each of them had a specific fan cheer for the National Team.

The activation was a success. People ordered over 40 000 goals for Romania, and then, the most incredible thing happened. Our boys delivered. 3 goals! Each fan that ordered a goal in our app was sent a personalised thank you note for their support.

The campaign was awarded a Silver award at Internetics 2024 in the Act and React Category.

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The campaign was created with Jam Session Agency. Credits: Vali Suciu, Alina Nechita, Luca Costea, Ștefania Cucu, Emi Chițu, Alexandra Bolocan, Petronela Burlanescu, Rares Chițu.


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