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The Three Squid Games of Christmas
client: Netflix
For the launch of Season 2 of the much awaited Squid Game series, Netflix decided to promote it through a locally relevant content on every market. This is how The Three Squid Games of Christmas was born.
On Christmas, besides the joy, there's also a lot of tension. You're caught in the Christmas games that are more difficult and drammatic than the actual Squid games: don't cut the mayonnaise, don't ruin the sausages, make room for the 78 course menu. The guardians that enforce all these rules? Grannies.
We reinvented a traditional Christmas carol, singing about joy and happiness, but also about the real struggle - pass the games and stay alive on Christmas.
The idea was used in multiple markets, with content adaptation in Poland and the Czech Republic. The above video is from the Romanian market.
It was awarded with Gold at various festivals: Internetics (Gold for Online Single Video), ADC*RO Awards 2025 (Gold for Film and Audio), ADC*RO Awards December 2024 (Gold award).
The campaign was created with Jam Session Agency. Credits: Vali Suciu, Alina Nechita, Andreea Calarasu, Diana Dalimon, Codrin Vasile, Alexandra Solea, Alexandra Bolocan.
I'm Raluca Eftimie and I'd love to write for you.
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