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Citybreak at Cucuieții din Deal
client: ING Bank
ING launched the fully digital ING Credit Card with a very clear benefit: you can get it in the app, with no trips to the bank, from wherever you are.
After promoting it in an integrated campaign, showcasing absurd destinations from where you can get and use the ING Credit Card, we went to the Edge of the world... In Romania.
The idyllic place of Cucuieții din Deal. A symbolic expression meaning the End of the World. But also a real village in Romania. We went there and revealed it to everyone: near Cucuieții din Deal you can book accommodation in a fairytale place, or enjoy the most delicious local food, from sheep to table, or even step into an artist's workshop, in the place that gave the world Tristan Tzara!
Everything made accessible with the ING Credit Card - which, you guessed it, you can get even from Cucuieții din Deal.
The campaign was created at Saatchi&Saatchi Agency. Credits: Laura Belc, Diana Dalimon, Cătălina Dobre, Diana Savin, Francesca Roscolodicu, Cronicari Digitali.
I'm Raluca Eftimie and I'd love to write for you.
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