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A Love worth refurbishing
client: Flip.ro
At EURO 2024, Romania had a new National Team, called the Soul Generation. It received this name because it reignited Romanians' love and hope for football at the international level.
Flip.ro was the leader brand for refurbishing tech. Its mission is to see the value beyond the appearance and make it shine once again.
This TVC tells the story of a veteran football fan that 30 years ago got a tattoo for his love for football. Today, he reconditions it, bringing his love and hope to life once more.
The campaign was created with Jam Session Agency. Credits: Vali Suciu, Alina Nechita, Daniel Oprea, Daniel Secătureanu, Anca Glișcă, Rareș Chițu.
I'm Raluca Eftimie and I'd love to write for you.
Contact me for projects, collaborations or just a chat.
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