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client: Flip.ro
Flip is the leader in the market of refurbished tech.
For Easter, we made a contextual communication campaign that had everyone talking.
On Easter, we, as Orthodox Christians, celebrate the resurection of Jesus. The tradition is to say "Jesus has resurected" and "Indeed He resurected" as greetings 40 days after Easter.
When it comes to refurbished phones, at Flip, indeed they resurect as well :) So we promoted them as part of our Easter Sales campaign.
The project was created at Jam Session Agency. Credits: Vali Suciu, Alina Nechita, Ștefania Cucu, Rareș Chițu, Anca Glișcă.
The Easter campaign was such a success, it started a tradition of contextual outdoor advertising for Flip.
In the following campaign, Flip promoted its support for the National Football Team. The headline had a double meaning: "We have a refurbished 11", featuring a refurbished iPhone 11, but making a reference to the newly refurbished National Football team.
I'm Raluca Eftimie and I'd love to write for you.
Contact me for projects, collaborations or just a chat.
Does your project require more than copywriting? Get in touch with us at ROMB Studio!