The Perfecting Drink: Branding & Strategy 

client: Tonic-Blend Kombucha

Naming, positioning and brand story for a new quirky drink launched with guts on the soft beverage market.

Idea: Kombucha is made with a culture of bacteria and yeast that never stops growing, changing every minute for the better of your gut. This means your drink is constantly perfecting! Never thought the dose of motivation would ever come from the bottle in front of you, did you? Cause if kombucha can do all this, just imagine what you can do!

Campaign created at ROMB Studio together with Art Director Mihaela Marin.

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I'm Raluca Eftimie and I'd love to write for you.

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