Fun pills: Integrated campaign
client: Tic Tac
The unexpected sweet-and-soury playful taste of Tic Tac needed the same kind of communication. The campaign included TV ads, Outdoor ads, Print ads, Radio ads and digital communication all written as sketches between the 2 witty pills.
The project was created together with colleague Alina Nechita at Lowe and Partners.
I'm Raluca Eftimie and I'd love to write for you.
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