The Pit: Branding & Strategy

client: The Pit

Naming, logo and brand story created for The Pit, an indoor football court located in Pitesti city. 

Idea: In Romania, and specifically in smaller cities, there is a true heritage of playing ball (and more) on a "maidan", an empty dirt terrain usually located near pre-revolution-era residential blocks, where kids hang out carefreely. The football court created by Mihai Dobrin had this heritage in mind, cause it brings nostalgia, pure enjoyment without worries and without any "airs". Add the fact it's built in the city of Pitesti and there you go: The Pit.

Logo by Jean Popescu, stationary by Mihaela Marin.


I'm Raluca Eftimie and I'd love to write for you.

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