Terci & Yummy: Branding + Strategy

client: Terci & Yummy

Branding for breakfast :) Naming, positioning, story, strategy and communication for a fresh brand aiming to take over the breakfast market. 

Idea: Terci & Yummy unlocks the power of the mix. The product is an amazing mix of natural and delicious ingredients; the brand's name is a mix of 2 worlds (the product and the outcome) and of 2 languages. The philosophy is that you should be able to have a healthy breakfast and have fun at the same time. 

Project created together with my partners at ROMB Studio. Design by Mihaela Marin. 

I'm Raluca Eftimie and I'd love to write for you.

Contact me for projects, collaborations or just a chat.

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