Terci & Yummy: Branding + Strategy
client: Terci & Yummy
Branding for breakfast :) Naming, positioning, story, strategy and communication for a fresh brand aiming to take over the breakfast market.
Idea: Terci & Yummy unlocks the power of the mix. The product is an amazing mix of natural and delicious ingredients; the brand's name is a mix of 2 worlds (the product and the outcome) and of 2 languages. The philosophy is that you should be able to have a healthy breakfast and have fun at the same time.
Project created together with my partners at ROMB Studio. Design by Mihaela Marin.