TADAAAM Show: Creative Platform
client: Telekom Romania
In 2015, as a Group Creative Director at Leo Burnett, I coordinated a team of 6 people and co-written tons of scripts and ideas for what was about to become TADAAAM Content Platform for Telekom Romania. The platform addressed youngsters and indirectly promoted the Prepaid Plans, through a mix of fun, entertainment, randomness and spontaneity.
Idea: Youngsters reject traditional advertising, that's why we created genuine content for them to enjoy. This was all wrapped up and delivered through TADAAAM Show, the first online show created by a brand that went from digital to TV and to real life happenings.
The heroes of the show were top vlogger of the time, Mikey H, and a panda character I brought to life, called Pandalie (Romanian for "insanity/foolishness"). Pandalie didn't talk, but he became one of the most vocal characters in advertising at that time.
Awards: GRAND EFFIE, Effie Awards; Gold Effie in the Telecommunications Category, Effie Awards; Silver Effie in the Engaged Communities Category, Effie Awards; Bronze Effie in the Brand Experience Category, , Effie Awards; Silver Trophy in the Brand Build Communities Category, Internetics Awards; Silver Trophy in the Online Branded Content Category, Internetics Awards; Silver Trophy in the Social Media Pages Category, Internetics Awards; Best Use of Content Award, Telekom Media & Communication Awards, Vienna.