Beer meets Play: Concept & print ad & activations

client: Staropramen

Staropramen beer was the host of the International Theatre Festival in Sibiu. The campaign aimed to create awareness of the association between the beer brand and the theatre festival.

Idea: What would a one-image-play look like if beer was the main character? This was Staropramen's take on plays in its typical witty tone of voice. The project included activations in the city as well as on the spot branding and materials.

The project was created together with colleague Dan Costea at Lowe and Partners. 

staro activare

I'm Raluca Eftimie and I'd love to write for you.

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