3 in a pair, in case one goes missing: Branding & Strategy

client: Soseta3

Branding, story, positioning and business model for Soseta3, a premium brand creating colourful, designer socks. 

Idea: We all know that sock that got away... At Soseta3, we thought of a solution: selling 3 socks in a pair, in case one goes missing. The innovative concept is more than just a marketing hack. For the more cautious ones, one can buy 2 pairs and get 6 socks.

Project created for my friend and partner Bogdan Ferariu, owner and founder of Soseta3.

I'm Raluca Eftimie and I'd love to write for you.

Contact me for projects, collaborations or just a chat.

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