3 in a pair, in case one goes missing: Branding & Strategy
Branding, story, positioning and business model for Soseta3, a premium brand creating colourful, designer socks.
Idea: We all know that sock that got away... At Soseta3, we thought of a solution: selling 3 socks in a pair, in case one goes missing. The innovative concept is more than just a marketing hack. For the more cautious ones, one can buy 2 pairs and get 6 socks.
Project created for my friend and partner Bogdan Ferariu, owner and founder of Soseta3.