Village Heroes: Concept & Print ad
client: Red Cross
Awareness campaign for the Red Cross to help promote First Aid Trainings in isolated communities, and also my first print ad.
Idea: If you know first aid basics and you live in an isolated village, you are the village's superhero. Cause chances are you will be the one to save the community before the ambulance ever arrives, miles away from the closest hospital.
The print was created by actually sewing the characters to a traditional fabric and resulted into a folkloric piece of art.
Project created together with Dan Costea at Lowe and Partners.