Double cross: Concept & Print ad
client: Crucea Roșie Română
Print ad created for the Red Cross to create awareness for the need of first aid trainings amongst people living in isolated communities, far away from any medical services.
Idea: In isolated villages, the priest arrives faster than the ambulance. The difference between one cross and another could be knowing basic first aid techniques.
Awards: Silver Print Award, ADC Romania; Winner in the Social Services and Public Awareness Category, ADC Romania, Best Print Nomination, ADC Europe.
Project created together with Dan Costea at Lowe and Partners.