Negative shadows: Pitch concept 

client: HBO Umbre Series

For the launch of a new HBO series called "Shadows" ("Umbre") starring a taxidriver that turns criminal when the night falls, we used the symbol of negative space to illustrate the dual personality of the character. 

Tagline: A taxi without passenger is not neccessarily free.

The project was created together with colleague Dan Costea at Lowe and Partners and it remained only a proposal. 


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