Negative shadows: Pitch concept
client: HBO Umbre Series
For the launch of a new HBO series called "Shadows" ("Umbre") starring a taxidriver that turns criminal when the night falls, we used the symbol of negative space to illustrate the dual personality of the character.
Tagline: A taxi without passenger is not neccessarily free.
The project was created together with colleague Dan Costea at Lowe and Partners and it remained only a proposal.