KV_Neg4

Negative shadows: Pitch concept 

client: HBO Umbre Series

For the launch of a new HBO series called "Shadows" ("Umbre") starring a taxidriver that turns criminal when the night falls, we used the symbol of negative space to illustrate the dual personality of the character. 

Tagline: A taxi without passenger is not neccessarily free.

The project was created together with colleague Dan Costea at Lowe and Partners and it remained only a proposal. 

KV_neg2
KV_neg1

I'm Raluca Eftimie and I'd love to write for you.

Contact me for projects, collaborations or just a chat.

Does your project require more than copywriting? Get in touch with us at ROMB Studio!