Going extinct: Concept & Special ad

client: Red Cross

Fundraising campaign proposal for the Red Cross for their Natural Disaster Funds.

Idea: In case of a natural disaster, we are just another species going extinct, like the ones we discover in dioramas at the museum. What if we were in their place?

The project was a arts&crafts projects I made together with colleague Dan Costea at Lowe and Partners. The proposal was not implemented by the client, but the prototype remained exhibited in the office.

I'm Raluca Eftimie and I'd love to write for you.

Contact me for projects, collaborations or just a chat.

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