Going extinct: Concept & Special ad
client: Red Cross
Fundraising campaign proposal for the Red Cross for their Natural Disaster Funds.
Idea: In case of a natural disaster, we are just another species going extinct, like the ones we discover in dioramas at the museum. What if we were in their place?
The project was a arts&crafts projects I made together with colleague Dan Costea at Lowe and Partners. The proposal was not implemented by the client, but the prototype remained exhibited in the office.