Ficat-fortificat-portret

Fortificat: Concept & print ad & Rebranding

client: Fosfolipide esentiale

What started as a brief for a print ad ended up in a rebranding of the product. Once seeing the proposal of our creative concept, the pharmaceutical company Terapia Ranbaxy decided to rename their product using our tagword: Fortifikat. Our key icon became their packaging. This was just the beginning of a fruitful communication platform for the brand.

Idea: With the essential phospholipides provided by the product, your liver feels fortified. In Romanian language, the word "fortified" actually contains the word "liver" inside it, making it self-explanatory.

The project was created together with colleague Dan Costea at Lowe and Partners. 

I'm Raluca Eftimie and I'd love to write for you.

Contact me for projects, collaborations or just a chat.

Does your project require more than copywriting? Get in touch with us at ROMB Studio!