Fortificat: Concept & print ad & Rebranding

client: Fosfolipide esentiale

What started as a brief for a print ad ended up in a rebranding of the product. Once seeing the proposal of our creative concept, the pharmaceutical company Terapia Ranbaxy decided to rename their product using our tagword: Fortifikat. Our key icon became their packaging. This was just the beginning of a fruitful communication platform for the brand.

Idea: With the essential phospholipides provided by the product, your liver feels fortified. In Romanian language, the word "fortified" actually contains the word "liver" inside it, making it self-explanatory.

The project was created together with colleague Dan Costea at Lowe and Partners. 

I'm Raluca Eftimie and I'd love to write for you.

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