Fortificat: Concept & print ad & Rebranding
client: Fosfolipide esentiale
What started as a brief for a print ad ended up in a rebranding of the product. Once seeing the proposal of our creative concept, the pharmaceutical company Terapia Ranbaxy decided to rename their product using our tagword: Fortifikat. Our key icon became their packaging. This was just the beginning of a fruitful communication platform for the brand.
Idea: With the essential phospholipides provided by the product, your liver feels fortified. In Romanian language, the word "fortified" actually contains the word "liver" inside it, making it self-explanatory.
The project was created together with colleague Dan Costea at Lowe and Partners.