Cheers to dads: TVC campaign
A TV campaign for Noroc beer.
Idea: Cheers to these dads and grandads, they live for their families. All their efforts are for their grandchildren's success. They may not have had the easiest lives, but all is worth knowing that their kids and grandsons will have the support they need. And the pride is equal when they see their young succeed. They'll be the first to hang the university degree of their grandson on their wall, regardless of the embarrassement of the latter.
The soundtrack couldn't be other than Gheorghe Dinică - Am muncit și nopți, am muncit și zile.
Awards: Bronze Effie, Effie Awards.
Campaign created at Leo Burnett.