Welcome to Beer City

Welcome to Beer City!

When asked to promote Prague as the Universal Capital of Beer and Staropramen as the number 1 beer from Prague sold in Romania, me and colleague art director Dan Costea came up with a campaign talking about Beer City – a fantastic whimsical region where all sorts of beer legends grow and where beer pours down the tap 🙂

Of course, this would be the teasing campaign, as the reveal would have illustrated Prague as the actual Beer City.

360 campaign proposal for the pitch for Staropramen. Slide through the print and activation proposals to discover more.

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