Tonic Blend Kombucha
Brewing and branding a new drink. Tonic Blend Kombucha.
A branding project for launching a new, locally brewed kombucha brand. The project included naming the drink and the 3 specialties: Inner Ginger Lemon, Raw Apple Cinnamon and Essential Pomegranate and creating its positioning, its USP, its brand story and its tone of voice in communication. The brand becomes “the perfecting drink”, a drink that constantly improves itself, just as its drinkers do.