The Pit


Name and logo proposals for an indoor football arena in Pitești. 

The idea was to make a reference to the place where most of today’s adults played football in their childhood: the pit behind the block, or the improvised pitch right on the street. A sweet nostalgic memory from a time when everything was simple, innocent and true. Where the best team were “the boys” and the best pitch was the pit. Today, years later, we provide better conditions, but the same feeling that united us.

The name is also a reference to the name of the city in which the arena is located: Pitești. 

Alternate logo proposals below.

The proposals were developed as a freelance project together with designer and art director Jean Popescu.

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