TADAAAM / TelekomDigital, Integrated, Video
TADAAAM / Telekom
The 2016 winner of Grand EFFIE and many more awards.
TADAAAM SHOW is a long-term online and offline communication platform crafted for youngsters, created for Telekom.
Content creation (with more than weekly frequency), character creation (Pandalie, the bipolar panda bear), experience creation (BTL event designed to engage the most critical target – youngsters), digital based platform (with dedicated cross-channel content, not ATL adaptation).
Grand EFFIE award, Gold EFFIE in Telecommunications, Silver EFFIE in Engaged Communities, Bronze EFFIE in Brand Experience. 3 Internetics Silver trophies in Online Branded Content, Brand Built Communities and Social Media Pages. Best use of content winner in Telekom Media and Communication Awards.
TADAAAM SHOW was also the birthplace of Pandalie, a brand character I created that soon became so popular, that is now used for the entire Telekom communication targeting millenials… and even ended up on pretty girls’ Tinder accounts 🙂
TADAAAM was so successful among the young target, that it was used across media as the unique communication platform for the Prepaid segment. Check out the GIGAWEEKEND executions too.
Platform developed with the help of my entire team: Alexandra Stan, Raluca Circo, Alexandra Bombita, Maria Guseth, Dragos Musat.