Reinventing the pair, creating a brand.
Finding a cure for all the world’s lost socks.
Șoseta3 is the business of creative technologist, developer and friend, Bogdan Ferariu. When he asked for help with concept and branding for his business, I came up with the third sock idea: why not sell them 3 in a pair, in case one goes missing? Better have your feet covered!
This is how Șoseta3 was born.
The only one of its kind.
The name is suggestive, meaning The 3rd Sock. The pack comes in 3 pieces of the same design, so you have a spare one, in case of emergency, or you can mix and match by your own wish. I’ll tell you a secret: buy 2 packs and you’ll get 3 pairs of socks!