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Never forget your first aid

First aid has never been so romantic.

Cause once you offer it, you will never forget it.

Alternative proposals for the Romanian Red Cross First Aid campaign, developed with colleague art director Dan Costea.

An alternate key visual proposal, transforming the ubiquitous search engine Google in Gogu, the village neighbour that unfortunately wouldn’t know the answer to the question “what to do if Mary stops breathing?”.

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