Meet the Apples
Preseting the Romanian Apples for the Tymbark pitch
When invited to the Tymbark pitch, me and colleague art director Dan Costea thought that the best way to establish the natural source of ingredients in the juice is to introduce people the Apples – the heroes of the juice, all sorts, shapes and sized, famous abroad, but little known in their homeland.
The campaign consisted in a traditional advertising approach combined with a collectible-mechanism promotion, making the apple characters heroes that everyone likes to collect.
Slide and discover the various executions.