Mamă ce ofertă la Bancpost! / Bancpost
OMFG a talking baby at Bancpost!
My first TVC campaign created together with colleague art director Dan Costea for Bancpost Double Start Deposit, a deposit offer that gives you more than you expect from earlier – hence, the newborn that not only says “mama”, but yells “mama what an offer at Bancpost” as his first words.
The campaigned aired on ATL media, but also as (one of the first) interactive online campaigns, featuring a series of teaser and the quest for the user to discover who it was that made the baby talk.