Life, actually. A TV/online SHOW for Telekom.
The communication platform that won the pitch.
A show starring the Sînă-Sereas, a beloved celebrity family with 5 kids, as a platform to promote Telekom’s products and services. She is a model and anchor-woman, he is a singer, producer and businessman, they have together 5 beautiful kids of all ages, and live a successful, peaceful life, far from any scandal or controversy. But is their life really that perfect? The show aimed to cast light over the small “imperfections” of life, no matter if you are a successful celebrity or a regular person. People would relate to the family problems that the Sînă-Sereas confront with, and would discover the solutions offered by Telekom to help cope with them. The project above is a proposal. It was never produced.