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Fortifikat

Fortifikat. The print that turned into a brand

After designing a visual for the Fosfolipide Esențiale medicine brand, illustrating the liver as a fortified fortress and using the wordplay “Fortificat” as a headline (ficat = liver / fortificat = fortified), the client loved the concept so much, that he chose to rename the product after the headline and asked us to design the packaging, too.

 

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