Cheers to Dads / Noroc

An integrated campaign for Noroc Beer, a local beer brand from the Molson Coors portfolio, awarded with Bronze Effie at the 2018 Effie Awards.

The idea: Cheering to dads who put all their life’s work and effort into the accomplishments of sons and grandsons.

Tagline: Pentru ei am făcut totul. Acum să ciocnim Norocul.

EN: For them we did it all. Now let’s cheer Noroc (translation – Good Luck).

The soundtrack is a very famous Romanian “tavern song”, sung by one of our greatest artists, Gheorghe Dinică, an actor and a singer iconic for the older generations. The lyrics say “For who have I worked all my life? For my kids, for my house, and for my beloved wife. / I’ve worked all day and I’m worked all night, For you, my love, so that you feel alright.”

The campaign includes TVC, print and outdoor, in-store and POSM.

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