Cheers to Dads / Noroc
An integrated campaign for Noroc Beer, a local beer brand from the Molson Coors portfolio, awarded with Bronze Effie at the 2018 Effie Awards.
The idea: Cheering to dads who put all their life’s work and effort into the accomplishments of sons and grandsons.
Tagline: Pentru ei am făcut totul. Acum să ciocnim Norocul.
EN: For them we did it all. Now let’s cheer Noroc (translation – Good Luck).
The soundtrack is a very famous Romanian “tavern song”, sung by one of our greatest artists, Gheorghe Dinică, an actor and a singer iconic for the older generations. The lyrics say “For who have I worked all my life? For my kids, for my house, and for my beloved wife. / I’ve worked all day and I’m worked all night, For you, my love, so that you feel alright.”
The campaign includes TVC, print and outdoor, in-store and POSM.