Ceci est un briquet.
This is a lighter, not a bottle opener.
René Magritte’s Treachery of Objects inspired me and colleague art director Dan Costea to create this print campaign for Stella Artois.
Objects reclaim their original purpose, as you no longer have to use them to open the beer bottle, if you lack a proper opener. Cause Stella Artois presents the new twist off cap. And the lighter can finally retire.