PericulOS / Artrocalcium

Integrated, Video

PericulOS / Artrocalcium

Separating bones from danger.

Artrocalcium is a bone supplement, the medicine with the biggest Calcium absorption in the bones, leaving them strong and preventing them from risks.

The concept was to separate the word PERICULOS ( = dangerous), so that we take out the DANGER from the BONE ( pericol = danger / os = bone). 

360 campaign developed with colleague art director Dan Costea

No more challenges that bones cannot overcome.

Whereas the danger crashes and falls like frail tissues, the bones remain in perfect shape, standing.

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