100 things you need to do on your sofa to make it “yours”

Integrated campaign developed at Mccann for Aramis Feeling, a local furniture manufacturer specialised in sofas production. Building on the “feeling” brand value, the idea is that a showroom sofa may look nice, but it’s not truly yours until you live your first 100 experiences on it.

100-bits of content series, deployed in video, photo, outdoor and social media.