Staropramen. A drop of drama in every glass.

A campaign to promote Staropramen beer's sponsorship of FITS, the International Theatre Festival in Sibiu.

The campaign included a pre-event communication (including a series of visuals) and an activation on the spot, during the festival: a pop-up bookstore in a bottle that invited people to enjoy Staropramen for a chance to win books, play invitations and other cool stuff.